How is Artificial Intelligence is Shaping the Future of Travel
As AI (Artificial Intelligence) grasps more and more industries around the world, it is bound to start making huge changes to the way people and businesses function. The travel industry is no exception to this. Automation and robotization are the future, whether you like it or not, and more often than not revolutionize the way that businesses. AI travel and tourism have already been subject to changes and this is only going to increase as the technology gets better. This blog will look at how AI is changing the travel industry and the benefits that this addition of technology will bring.
Communication between customers and businesses is imperative in the modern age for conducting streamlined business. This is particularly important in the travel industry where people are sometimes unfamiliar with things or places. To combat this, automatic chat boxes are being increasingly used within the industry. Using a large database the chat boxes can interact with the customer to provide recommendations or relevant details they are inquiring about on a 24/7 basis, a clear benefit of AI in travel and tourism. This provides instantaneity to the customer which is increasingly important in the digital age, whilst also keeping costs down and creating a customer engagement relationship to entice customers back.
One of the biggest impacts in the travel industry is the personalization businesses can now create between tourism and AI. After all, you want to be made to feel special when you are on holiday right? It is your break from work for the year. AI is enhancing personalization throughout the industry, from booking to the end of their holiday, by using data and the power of AI to tailor recommendations, focus advertising, and perfecting the needs of specific customers to exactly what they need, want, and expect. With regards to this facet of AI in travel and tourism, the automation and power of AI can not only increase business for the companies by providing an excellent service whilst also benefiting the customer who gets all their worldly desires met by automated knowledge.
Along the same lines as hyper-personalisation is the notion of AI performing dynamic pricing. Specifically useful in the travel industry, AI can data crunch to allow for finding the best holiday for the best customer at the best time and tailor pricing according to this. This allows for perfect holiday matchmaking and benefits both the businesses who can now target customers at periods, they may not have as much custom, whilst also helping customers who are receiving great holiday packages for less money than they would have otherwise – a real advantage AI in travel and tourism provides.
The streamlined nature of AI in travel and tourism and indeed more generally, means that the productivity within the industry is greatly enhanced. Anything from simplified processes of identification – AI face-scanning replacing border patrol – to rapid hotel check-ins, whereby the automated service identifies and organizes your requests and sorts you out with the process much quicker and easier than a concierge probably would. The hassle is increasingly being taken out of holidays, long gone are the days of hours of wait at airports, outrageous queues at hotel check-ins or long drives to across Europe with your fj cruiser roof rack to get the cheapest and best holiday. This saves money for the businesses and saves hassle or faffing about for the traveler, making them more likely to repeat the experience. Seamless AI in travel and tourism can also be incorporated into the industry further by incorporating Alexa/Cortana style automation within hotel rooms for shutting blinds or order room service. AI in tourism and travel also saw a breakthrough recently with the Hilton desk concierge introduction of ‘Connie’. The robot was aimed at replacing human help at the reception desk, and whilst sort of scarily iRobot-esque, this robot speeds up processes, avoids human error and enhances customer experience.
The internet and the digital age provide everyone with access to everything. This can be good, but also when running a business it throws extra challenges your way. Whilst revealing and scrutinising everything within the travel industry, it also allows a platform for businesses that would otherwise not be exposed to as many potential customers. Monitoring customer feedback and enhancing customer relations is changing the industry and AI in travel and tourism is really helping with this by allowing exceptional data management and precise algorithms. The automation of dealing with this traffic allows for businesses to more effectively investigate their pros and cons and allow for much more effective responses to this.
The precision and ability of AI to data manage is incredible. It does it better than any human ever could which firstly mitigates the potential of human error whilst also doing the job much
more effectively for the businesses within the industry. Growing at a rapid rate the AI in travel and tourism can now monitor customer patterns and respond to them accordingly. It means the business can scrutinise its strategy even more than ever before to provide a more competitive and, simply, better service. The technology allows for a careful step by step process of gaining the data, analysing it and then acting on it. This can save money and reputation for the business and improve the overall holiday and traveling experience for the customer.
AI is growing in popularity in almost every facet of life and the travel and tourism industry is no exception. The way that technology is revolutionising the way businesses and customers work and interact together offers a whole new digital experience within the industry. Better data management and efficiency means businesses are able to improve their service and increased interaction with customers from chat boxes, dynamic pricing and personalisation allow travelers and users of the service to have a much more positive time. It will need to iron out some teething issues, but is easily going to be commonplace in the coming years and is an exciting prospect.